As the Seattle Times launched its Networked Journalism partnerships, The Poynter Institute, a leading journalism organization, took note:
“Seattle has become a hotbed for neighborhood and niche blogs,” said Kathy Best, the Times‘ managing editor for digital news and innovation. “As we watched our own newsroom resources shrink, we began talking about how we could tap into that hyper-local community movement to create partnerships that would allow us to continue to offer quality coverage in key areas.”
The Times recently added a fifth, topic-based site to the partnership: Local Health Guide/Seattle, founded by a Seattle doctor and journalist.
“We think our readers will benefit because we are offering them access to credible journalism on the neighborhood level that we couldn’t otherwise provide,” Best said. “We think the Times will benefit because we are able to push our content out in new, more strategic ways.”
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