Local public broadcasters are find new ways to engage in more local news - especially more investigative journalism – than ever before. In this report, J-Lab examined various efforts through nine case studies.
"Nicely done. This will get some important attention."
– Mike Marcotte
"One of, if not the best, treatment I’ve seen of what we are trying to accomplish here."
– Doug Price | President & CEO, Rocky Mountain PBS
Most online news startups say they cannot lasso data to track whether they are turning users into supporters who will help their sites survive. These are among key findings of a new survey, focusing on how “digital-first” news sites are engaging their audiences and measuring that engagement.
"We feel these numbers only give us part of the information we need. We’re interested not just in breadth of engagement but more in depth of engagement."