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Online News Startups Need More Data to Convert Users into Supporters

For Immediate Release  May 30, 2012 Contact: Jan Schaffer, Erin Polgreen,  Washington, D.C. – The rise of social media tools has empowered online news startups to distribute their content, market their sites and monitor users. However, most small news sites say they cannot lasso data to track whether they are turning users into supporters

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