Transcript
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Jan Schaffer
J-Lab Executive Director
Ruhl Lecture,
University of Oregon
School of Journalism and Communication,
May 8, 2008
The site has had more than a million page views and counting.
Now
here’s the ethical twist: The site has achieved so much credibility,
that earlier this spring, Maureen Mann was asked to run for state
rep. She won.
She’s not the only one. In Westport,
Connecticut, Gordon Joseloff, a former CBS newsman who retired and founded
WestportNow because the
town got little mainstream coverage, was elected the equivalent
of mayor.
How dare they, you ask? Journalists don’t
hold public office.
In a time when mainstream news organizations are losing credibility,
what are the ethics of a publishing a site that gains such credibility
in a community that citizens tap the site founders to represent
them in public
office as well?
What is giving them that credibility? And can we
drink some of that juice?
Many mainstream journalists are now being
asked to blog as well as cover their beats. And they are being
asked to develop their “voice” in
their blogs.
We
as traditional journalists have been trained to leave our local knowledge
at the door and cover stories from a totally dispassionate, uninvolved
point of view. Are we adding all the value we could?
Let’s look at “voice” in the world of citizen
media. And let’s go to Hillary Clinton’s current hometown to
do it: Chappaqua, New York. Schools are the master narrative of
this bedroom community of New York City. And here is where three
women, perpetual volunteers
and one the former PTA president, decided the town also needed
a sense of place. About six months ago, they launched NewCastleNOW.org with a New Voices
grant.
They are learning to navigate the tricky terrain of being
citizen journalists who cover the place where they live and the
issues that they
have been involved in and have opinions about.
How dare they,
you ask? That is a conflict of interest. They must recuse themselves.
Well, of course, in the world of citizen media,
there rarely are understudies. Our Chappaqua crew tries to cover those
issues fairly,
but they have an intriguing concept of what value they can add: “We
believe that the advantage to us of knowing the issues from very close up
– even from inside – is greater than the difficulty of remaining balanced
in our coverage,” said
one of the co-founders.
“And we’re pretty confident that what people want
is not just straight coverage of all news, but for us to pick and choose
what’s
important and present it to them in an interesting way.” Recently
the local Board of Education took the time to weigh in on the site
with a lengthy
letter explaining why they were imposing school scheduling changes.
We as traditional journalists have been trained
to leave our local knowledge at the door and cover stories from a totally
dispassionate,
uninvolved point of view. Are we adding all the value we could?
Ethically, what would fair, value-added coverage look like? Would
it look like Chappaqua’s?
It is here – on these hyperlocal sites – that
the systemic conventions of inverted pyramids and fair and "balanced" stories
seem to be increasingly out of sync with information conveyed amid
a keen caring about
community.
If
mainstream news organizations are faltering in covering minority
communities well, would it not be more ethical to empower those
communities to speak
for themselves?
Veteran
journalist Suzanne McBride, who teaches at Columbia College
Chicago and co-founded the hyperlocal site CreatingCommunityConnections.org (recently
renamed ChicagoTalks), is used to doing journalism on automatic pilot.
She’s had to rethink some of her reflexes. "These
are not multiple-source stories," she told a Citizen
Media Summit last fall of some of the postings on her site "It took me a while
to say, ’That's okay; it's not libeling anyone.’ I had to change
my thinking about that."
How dare she, you ask? Isn’t that sloppy
journalism?
Increasingly,
we are finding that some of these hyperlocal news sites are so
valuable that local municipalities are requesting coverage.
When
the Route
7 Report first launched as a
free newspaper in Coolsville and Tuppers Plains, Ohio, officials
in the local
townships were not very excited about having citizen reporters
covering their meetings. “But
after a few months of matter-of-fact coverage, trustees of the
neighboring Troy Township actually called and asked if we could
do the same for them,” said
Bill Reader, an Ohio University professor who helped local residents
launch the paper.
How
does this square with the usual journalistic ethos of: “Well,
if we made them mad, we must be doing something right”?
And
with all the attention we pay to diversity in the nation’s
newsrooms, it is here in the land of hyperlocal news sites where
diverse voices are finding their oxygen. Take a look at the Twin
Cities Daily Planet, which aggregates ethnic news in Minneapolis
and St. Paul, or GreaterFultonNews.org,
which covers Richmond’s mostly African-American Fulton Hill. If mainstream
news organizations are faltering in covering minority communities
well, would it not be more ethical to empower those communities
to speak for themselves?
I find it fascinating to see how citizen media
makers frame news
stories. Rarely do they use conflict as a frame. If they cover
a meeting and everyone agrees on something, that ’s
the way they write it. (Continue >>)
Jan
Schaffer (jans@j-lab.org) is executive director of J-Lab: The
Institute for Interactive Journalism at the University of Maryland.
E-mail news@j-lab.org to get a copy of "Citizen Media:
Fad or the Future of News?."
Questions
or comments? E-mail Jan. |