New Entrepreneurs: New Perspectives on News

About the Report

J-Lab’s New Media Women Entrepreneurs Initiative undertook this study to understand how women are interacting with news, participating in the news, creating the news and consuming the news. Funded by the McCormick Foundation, the study explored perspectives and behavior with regard to both new and traditional media.  Using focus groups and in-depth interviews among women news consumers and news creators, the research lends important insights into the impact the changing media landscape is having on how journalism is being practiced and how it is being consumed.

The study included four focus groups, three among women news consumers and one among women news creators (primarily traditional news creators, but with some who are creating in new media) and 11 in-depth interviews among new-media news creators who are founders and editors of online news sites serving geographic areas. The research was done between April and July of 2009.

Read the press release

Download the PDF

Read the Report

Please feel free to leave your comments and questions about the report here.

E-mail Newsletter Sign Up

Privacy Policy

About J-Lab

J-Lab helps journalists and citizens use digital technologies to develop new ways for people to participate in public life with projects on innovations in journalism, citizen media, news games, interactive stories, entrepreneurship, research, training, and publications.

E-Learning Portals

This work is licensed under a Creative Commons
Attribution-NonCommercial-NoDerivs 2.5 License.
J-Lab is a center of American University's School of Communication in Washington, D.C.

Subscribe to J-Lab's RSS feed (What is RSS?)

Print this page | Site design by Hop Studios