Top Menu

Engagement Trackers

Bit.ly
Shortens URLs into more compressed forms for easier sharing. All links shared via Bit.ly allow users to view complete, real-time traffic and analytics data. Bit.ly also offers a feebased enterprise analytics service.

Bottlenose
A social media dashboard in private beta that brings together all streams of messages and notifications with a new interface, Sonar, that shows what is important and what is trending in social media streams.

Buffer
A social media application where users can “fill” the buffer with content they seek to have distributed over a period of time. Users can continuously fill and content will stream to social media accounts at the allotted time.

Chartbeat
A web and mobile service that lets users track their traffic in real time. Features include traffic sources, page views, users reading or writing, minutes on the page and active visits. Priced at $10-$150 a month.

Disqus
A commenting system that integrates with communications and social media platforms to provide real-time commentary and chat-like discussions around content. Features include a notification and reply system, media embedding and mobile commenting.

Facebook Insights
A free service that gives Facebook page administrators and app developers performance metrics on their page or app. It analyzes trends within user growth and demographics, consumption and creation of content.

Goo.gl
Google’s URL shortener, like Bit.ly.

GetClicky
A real-time website traffic viewer where users can filter information such as visitor-source sites and demographics and historical account of traffic for any given page (up to one year). The service also provides Twitter analytics.

Google Analytics
A popular, free service offered by Google that generates detailed statistics about visitors to a website. A premium version is also available for a fee. GA can track visitors from all referrers, including search engines, display advertising, email marketing as well as social-networking sites.

Hootsuite
A dashboard for multiple social media accounts. Can allow for simultaneous posting, timed posting, tracking brand mentions. You can choose services to view statistics on site traffic.

Jetpack
A free plug-in that gives WordPress sites extra features. These include site stats, shortlinks, easier embedding, extra sidebar widgets, user subscriptions and social-media sharing.

Klout
A free service that integrates social media accounts and provides a comprehensive score of the influence accounts have on other users. It gauges the number of people you infl uence, how much your content influences them to respond or share and then gauges your audience’s infl uence when they share your content.

Quantcast
A free tool that provides worldwide audience and demographic data for websites, videos, widgets, blogs and advertising campaigns. It allows users to manipulate raw data into the targeted populations they wish to reach.

Sitemeter
A software that embeds code onto pages of your website and tracks statistics such as page views, number of pages viewed and other information. One must create a Sitemeter account (there are free and paid options) to have the unique code embedded on all pages of a site.

Social Flow
This API enables developers who build social media applications to integrate SocialFlow AttentionScore, which analyzes real-time conversations on the social graph to help publishers to post the best possible content at the best possible time.

Sparkwi.se
A new dashboard developed by Bay Area Video Coalition (BAVC) and Tomorrow Partners that measures engagement by comparing analytics from multiple accounts, including Google Analytics, YouTube and Facebook, in a centralized package. It was funded by cohort of foundations with a goal of helping media makers measure how their work influences larger public conversations via keyword searches and tracking.

ThinkUp
A free, open-source PHP application that can aggregate, sort and export social-media networks integrated into it. Users can create graphs and maps to display data as well as export tweets for archiving and easily review historical information to share.

Tweetstats
A free tool where users can enter their Twitter handle and get statistics such as a tweet timeline, tweet density and aggregate tweets by day or hour and interface used. It also includes information on replies and retweets as well as the option of viewing a hashtag and tweet cloud.

Show Buttons
Share On Facebook
Share On Twitter
Hide Buttons