"Fund My Media"
2009 ONA Pre-Conference Workshop

ONA 2009 Convention

Thursday, Oct. 1, 2009
9 a.m. to 3:30 p.m.
ONA Conference, San Francisco

Funded by the Ethics and Excellence in Journalism Foundation.

The digital streets of America are rife with journalists looking to practice their craft and their passion outside the structures of a traditional, brand-name newsroom. This daylong workshop will be full of practical advice—and cautionary tales—for those thinking about striking out on their own. Covered will be starting a site from scratch, looking for funding, making the choice about nonprofit or ad-driven models and how to define success.

Registration fee:
$50 for ONA members
$60 for non-members

Register now at ONA’s Web site!

What you’ll learn:

  • 9:00 a.m. - Welcome
  • 9:10 a.m. - Starting a Hyperlocal Site from Scratch: A look at how two “New Voices” $25,000 grant winners are going to make it work.
    • Susan Mernit, Oakland Local
    • Ben Burns, GrossePointeToday.com

  • 9:40 a.m. - Quitting to Launch a Statewide Non-profit Investigative Initiative With a $100,000 grant from Ethics & Excellence in Journalism Foundation.
     

    • Andy Hall, Wisconsin Center for Investigative Journalism’s WisconsinWatch.org
  • 10:00 a.m. - Break

  • 10:15 a.m. - Moving into Bigger Things
     

    • Expanding with Grants, Taking no Ads. Paul Bass, NewHavenIndependent.org
    • Taking Ads, Growing your Business, Building Partnerships. Debbie Galant, Baristanet.org

  • 11:00 a.m. - New Media Makers: Overview of Grant-Funded News Projects
     

    • Jan Schaffer, J-Lab

  • 11:20 a.m. - Parlaying your Passion into a Business
     

    • Lisa Williams, Founder, Placeblogger and H2OTown
  • 12:00 p.m. - Lunch

  • 1:00 p.m. - Hitting the Million-Dollar Mark
     

    • Scott Lewis, VoiceofSanDiego.org
    • Joel Kramer, MinnPost.com

  • 2:00 p.m. - Going Commercial
     

    • Kevin Braun, Editor-in-Chief, E&E Publishing, LLC (publisher of ClimateWire, Greenwire and other e-publications)
Register now at ONA’s Web site!


 
 

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About J-Lab

J-Lab helps journalists and citizens use digital technologies to develop new ways for people to participate in public life with projects on innovations in journalism, citizen media, interactive stories, entrepreneurship, research, training, and publications.

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