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New Jersey: Creating a Unique New Jersey Media Hub

The germ of the idea came at a 2011 meeting in Newark, N.J.  What was going to happen to news coverage once Gov. Chris Christie spun off the state-owned New Jersey Network (NJN) of radio and television stations?

As the group of funders, journalists, academics and public broadcasters from New York City and Philadelphia mulled various possibilities, a voice piped up: “What we probably need here is a co-op, sort of like the Associated Press.”

That idea, recalls media blogger and critic Jeff Jarvis, sprung from Debbie Galant, the queen of hyperlocal news start-ups who founded Baristanet.com a decade ago in Montclair, N.J.  The notion germinated for a year and took firm root at Montclair State University (MSU).

In July 2012, Galant was hired to honcho the New Jersey News Commons with a goal of helping the state’s legacy and hyperlocal news outlets develop and share stories, get training and grow the ecosystem.  The Commons is now aggregating content from more than 50 local news partners. Bigger plans are afoot.

Debbie Galant The Commons is one part of MSU's Center for Cooperative Media, a unique initiative at the School of Media and Communication. While many journalism schools are innovating around news entrepreneurship, Montclair State has gone in an entirely new direction. In the past year, it has created an actual bricks-and-mortar hub with office space and production facilities for New Jersey news outlets, including all its public broadcasters.  NJTV Public Media New Jersey and WNYC’s New Jersey Public Radio have on-campus bureaus in a new university facility. They are joined by half dozen other news organizations.

Jeff Jarvis“The idea is: if they are just hanging around, things are going to happen. Indeed, things have happened,” said Jarvis, who is also director of the Tow-Knight Center for Entrepreneurial Journalism at the City University of New York’s Graduate School of Journalism.

MSU's efforts are still shaking out, but Jim Schachter, WNYC's vice president of news, called them “interesting and important. The old ways of doing things are not working. It’s important to figure out the new ways of doing things.”

Spearheading the initiative is Merrill Brown, founding editor-in-chief of MSNBC.com who was named in August 2012 as the school’s inaugural director. “What we’re doing is really unique," he said. "It’s different because of the complexity of the partnerships and the number of partnerships.”

MSU offered NJTV a New Jersey studio and newsroom space at a cut-rate price. NJTV now has a 25-person operation that produces, with student help, a newscast five nights a week in the school’s new production studios. New Jersey Public Radio – acquired in the NJN split up by WNYC's parent, New York Public Radio – has space for a two-person bureau at the school – its first office outside of New York City.

MSU also has offices for the New Jersey sites of AOL’s Patch.com; NJSpotlight.com, a public issues news site; North Jersey Media group, which includes The (Bergen) Record; NJ.com, a digital alliance of 12 newspapers in the state; WBGO, a noted Newark-based news and jazz station. Reuters has signed on to use the university newsroom in regional emergencies.

Jim SchachterMSU’s ambitions align with public broadcasters' aspirations to beef up their local news coverage through far-reaching partnerships. “We want to be able to multiply our forces by collaboration. That is important to us,” Schachter said. “Also we want an opportunity to know what others are doing so we can provide a megaphone.” 

For now, apart from the nightly newscast, most of the action is around the NJ News Commons. Already Galant has gathered hyperlocal news sites for training in business development, developed a daily e-news digest of the best partner stories, and convened hackers in the state. Going forward, there are plans to award micro grants for investigative reporting and seed grants to help launch new start-ups.

She has launched an Immigration Project to curate and develop stories on Jersey's foreign-born population. (The state ranks fifth in the nation in the number of foreign-born residents.) 

The Commons has also launched content-sharing via Repost.us, which allows a pre-approved list of publishers to re-publish complete articles, including images, links and  multimedia.  Repost also picks up any content updates within 10 minutes of any changes.

"I think the proudest accomplishment of the Commons is the establishment of the Repost.us network," Jarvis said. But its other goals are to grow and support the news ecosystem and improve the quality of the journalism.

Leading the charge for all this activity is the Geraldine R. Dodge Foundation.  Other foundations, such as the Knight, Wyncote and Patterson Foundations and the Community Foundation of New Jersey have also stepped up. Grants have funded new production studios at the university, training and collaborative reporting efforts, including around the aftermath of Hurricane Sandy.  

In WNYC’s eyes, “it’s a good business proposition,” Schachter said. WNYC bought four North Jersey public-radio stations in the NJN split-up. The following year, WNYC began ratcheting up its news-reporting capacity. Now, about 30 percent of WNYC’s audience is in New Jersey, and Schachter said there might be another bureau soon in Trenton, the state capitol. “We are investing substantially in journalists to cover New Jersey in an enterprising way,” he said.

“We want to be able to multiply our forces by collaboration."

WNYC already has reporting partnerships with New Jersey Spotlight and The Record newspaper in Bergen County, flagship of the North Jersey Media Group. Schachter said he'd like to see public media playing a leadership role. “We need to focus on enterprise reporting that is not being done elsewhere,” he said.

True to the state's pattern of being shoehorned in between the New York City and Philadelphia media markets, the successful bidders for NJN were public broadcasters from those two cities. At the time Montclair State also tried to bid on some of the properties, but lost out to WNYC. WHYY in Philadelphia purchased five radio stations serving South Jersey. WNET won the right to operate the television stations as NJTV (the New Jersey Public Broadcasting Authority retained the station licenses). There were, however, assurances that the new owners would not be carpetbaggers.

"I said, 'No, no, you don't really want to [operate] a public broadcaster,'" said Jarvis, who was consulting with MSU. "But you can have a relationship with them. In fact, they need you." That paved the way for NJTV to be housed at MSU.

Merrill Brown MSU's Brown sees the role of the Center for Cooperative Media as providing office space and state-of-the-art production facilities, student workers, training, and assistance with media partnerships. Finding the funding to support that falls in his lap. “No one has under one roof the array of assets we have," he said. "Some people may have deeper relationships.”

He signed on, knowing the university had big plans: The university will build a new building for the school in the next few years and Brown said he expected to launch a journalism major (it is now a minor) in the fall of 2014.  He's up for the challenge of building that program “from scratch.”

For now, he is strategically meeting with people in Montclair and Manhattan to develop donors. He acknowledges that raising money to fund the Montclair media hub will be a challenge. “A lot of people think media are in decline,” he said.

So far, no Philadelphia news outlets have an office at the university, however, WHYY's NewsWorks.org is one of the Commons partners.

It remains to be seen whether Montclair State can create collaborative opportunities and amplify state news while also honoring news organizations' jealously guarded independence. It also must not create competition for funding that many of the nonprofit news partners need as well.

“Collaboration for impact and getting the word out to more people is desirable,” Schachter said. “I am opposed to collaboration for the sake of collaboration.”

Jarvis sees great potential in the MSU initiative and great need, especially with the June 2013 announcement that the Newark Star-Ledger would shut down by year's end without givebacks from its unions.

"Because we have no media, this is a blank slate," he said.  "So we have the chance to really leapfrog and build something amazing."

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