J-Lab: The Institute for Interactive Journalism University of Maryland

 

Sign Up for Email Updates


Google

Web
J-Lab.org

Cool Stuff:
Promotional Games
Want to bring visitors to your site -- and keep them coming back? Challenge their wits and skills with an interactive Web game.


The Snowplow Game (Boston.com)

As part of its holiday-themed Get Wrapped promotional campaign, the Boston Globe's Boston.com offered visitors the chance to drive a snowplow through the city's blizzard-covered streets. Created by Boston-based interactive studio The Barbarian Group, the game has players racing the clock to collect snowflakes, peppermints and mystery gifts, passing real Boston landmarks as they clear the roads. Players' high scores are collected and displayed, allowing the whole city to compete with one another for snowplowing glory.


J-Lab is a center of the University of Maryland Philip Merrill College of Journalism. It is a spin-off of the Pew Center for Civic Journalism (www.pewcenter.org). © 2004 University of Maryland Philip Merrill College of Journalism
Subscribe to J-Lab's RSS feed (What is RSS?)