Unconventional
The Back-of-the-Envelope Bush Library Design Contest
http://chronicle.com/free/v54/i26/26b01401.htm#7
The Chronicle of Higher Education, Washington

For the Back-of-the-Envelope Bush Library Design Contest, The Chronicle of Higher Education asked its readers to sketch out their visions for the Bush Library with the main rule being that the designs were submitted on a size-10 envelope. The contest generated more buzz and Web hits than anything the Chronicle has done in recent history.
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