Interactive Features Succeed as Storytelling Tools

Article by Mariel Betancourt
Panel moderated by Jan Schaffer
November 14, 2003
Online News Assocation Conference and Awards Banquet, Evanston, IL

Article by Mariel Betancourt
Panel moderated by Jan Schaffer
November 14, 2003
Online News Assocation Conference and Awards Banquet, Evanston, IL

EVANSTON, Ill.—Click.

You’ve just raised taxes to fix a road.

Click click.

You’re interviewing a panel of experts on the war in Iraq.

Another click.

You’ve just granted an applicant political asylum.

But you’re not the ultimate multitasker; you’re just pretending to do these things through Web sites that merge editorial content with interactive tools in innovative ways.

These tools, according to panelists at the Online News Association’s 2003 Conference, have proven so popular readers spend a surprising amount of time exploring them.

For the full story.

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J-Lab helps journalists and citizens use digital technologies to develop new ways for people to participate in public life with projects on innovations in journalism, citizen media, news games, interactive stories, entrepreneurship, research, training, and publications.

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