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News Entrepreneuring 3.0

ONA Pre-Conference Session produced by J-Lab
Conference agenda below.

View stories, tweets and other interesting links from News Entrepreneuring 3.0 on the event’s Storify page and watch the livestream of the entire pre-conference session.




10:00 a.m. Welcome / Introductions
An overview of how local news startups are expanding
Jan Schaffer, J-Lab director

10:10 – 10:45 a.m. Long-Livers Live to Tell
Secrets of surviving more than 5 years.
Melissa Bailey, Managing Editor,
Debbie Galant, Founder,

10:45 to 11 a..m. Break

11 – 11:45 a.m. Expanding to Nearby Communities
When do you expand to satellite site?
Cory Bergman, Founder, Next Door Media
David Boraks, Founder,

11:45 – 12:15 p.m. Creating Formal Networks
Making smaller efforts have a larger impact
Debbie Galant, Authentically Local network
Ross Catrow, Publisher, and Richmond Ad Network
Mark Briggs, Director, Digital Media, KING 5, Author, Entrepreneurial Journalism

12:30 – 1:30 p.m. Luncheon Speaker
Is the Vermont Journalism Trust a national model?
William Schubart, Founder, Vermont Journalism Trust, parent of

Schubart was founder and president of Philo Records recording company, and later Resolution, a media-manufacturing facility and e-commerce services partner for major media companies including the BBC, The New York Times, NPR, National Geographic, USNews, The History Channel, Bloomberg, The Nature Conservancy and Sesame Street. He is also a commentator for Vermont Public Radio.

1:30-2:15 p.m. New Twists in Collaboration
Topic collaboration: Erich Schwartzel, Pittsburgh Post-Gazette business reporter, project leader of Pipeline 
Public Media Collaboration: Chris Satullo, Executive Director, News and Civic Dialogue WHYY’s

2:15 – 3:15 p.m. Emerging Revenue Stream
Developing revenues from training, events, consulting, syndication
Joe Bergantino, New England Center for Investigative Reporting – Syndicating       Content
Nicole Hollway, General Manager, St. Louis Beacon – “Spadvertising,” Events
Mark Miller, Editor, Texas Tribune – Events, Corporate Sponsorships

3:15  p.m. Break

3:30 –  4 p.m. Rules of the Road: Emerging Ethics for Entrepreneurial News Startups      

 Scott Rosenberg, founder, Media Bugs, Author of new J-Lab publication:      “Rules of the Road: Navigating the New    Ethics of Local Journalism.”

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