In writing about J-Lab’s Networked Journalism project, the Kansas Press Association cited the “innovative partnership” between the Lawrence Journal-World and its hyperlocal partners:
PVPost.com, EudoraReporter.com, GardnerEdge.com and KansasCityKansan.com have all agreed to participate in a cooperative with The World Company that allows each partner to use content from one another. The partners, known as the Northeast Kansas News Network, will also explore collaborative marketing, linking and will investigate whether the partnership could form the basis of a regional advertising network.
The grant, which is part of J-Lab’s Networked Journalism project, provides $50,000 to be split between The World Company and the partners. That money is expected to be spent on equipment, promotion, marketing and staff time to develop the partnership and also to help improve the quality and amount of content being generated by the independent partners. Jonathan Kealing, assistant director of media strategy at The World Company, is coordinating the project.