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The Newsonomics of content arbitrage

Nieman Journalism Lab mentions the J-Lab funded project in Seattle that works with 22 hyperlocal sites, Ken Doctor of Newsonomics writes:

“We’re into a new age of digital news content. Every conceivable kind of company is starting to produce it and find homes for it. Smarter advertising strategies are matching up against the new content. Mix and match exploding content creation with ahead-of-the-curve ad targeting, and you’ve got a new math.”

Read the entire article.

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