Sponsored by the Ethics and Excellence in Journalism Foundation
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Introduction to Interactive Journalism Summit
Jan Schaffer, J-Lab Executive Director
“We tend to think in terms of ‘news experiences’ rather than news stories.”
Eric Pryne, Reporter, The Seattle Times
“I hear and I forget. I see and I remember. I do and I understand.”
See “You Build It“
Mike Skoler, Managing Director of News, Minnesota Public Radio
“We start with the assumption that, on any given story, there is someone in the audience who knows more about it than we do.”
See “Budget Balancer“
Angela Clark, Director of Interactive Content, MSNBC.com
“The No. 1 most important thing, even though it’s last, is enticing the reader to experience, to think, and to engage themselves into the news.”
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